Marshall Miles Foundation for Community Health Interview: Enrique Rob Lunski, President of ABC Latino Media Network

ABCLATINO IS YOUR GATEWAY TO THE MORE THAN 122,000 HISPANICS RESIDING IN THE THREE COUNTIES OF ULSTER, ORANGE AND DUTCHESS, WITH A COMBINED PURCHASING POWER OF $2.89 BILLION.

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them through digital remain largely untapped.

The Mid-Hudson Valley region has become increasingly diverse, with all racial and ethnic groups experiencing growth since 2000. Between 2000 and 2014, minority populations in the three-county region grew at greater rates than they did nationally and statewide (excluding NYC). Hispanic residents in the region grew 82%, and were the largest minority group in the region, with 15% of total residents.

Latinos are a fundamental component to business success. They have amassed significant buying power and have experienced rapid population growth. In the MHV, more than 122,000 Hispanics reside in the three coun-ties of Ulster, Orange and Dutchess, with a combined purchasing power of $2.89 billion.